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Our jewelry and lifestyle brand "PURELEI" was founded in 2016 by Alisa, Freddy and Etienne.
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PURELEI has been developing high-quality jewelry, lifestyle & beauty products inspired by Hawaii and the Aloha way of life since 2016.
PURELEI is derived from the words pure and lei and symbolizes pure joie de vivre and the world-famous Hawaiian flower necklace.
PURELEI is a brand that offers waterproof and durable jewelry inspired by Hawaii, featuring diverse designs and a unique Way of Life.
We are inspired by Hawaii. Its beauty and the Aloha way of life play the main role in our designs.